Leading FMCG major, Marico Limited, today announced the signing of popular Indian film actress Ayesha Takia as the brand ambassador for Hair & Care. Hair & Care is a non-sticky oil with the natural goodness of herbal proteins, offering users the dual benefit of STYLE and NOURISHMENT. Ayesha’s popularity amongst the youth along with her sense of style, complimented by her substance, was a perfect match to the brand’s attributes.

Says Ayesha, “Most of us cannot ignore the importance of oiling. It’s what our mothers and grandmothers instill in us. But as we grow up and style gains prominence – oiling looses on priority. Hair & Care, with its non-sticky and nourishing properties is a great balance. With our lifestyles today – this is a great option for silky, shiny and healthy hair.” Ayesha won Best Debut Female at Filmfare for her performance in “Taarzan: The Wonder Car” and in 2006, and is amongst the Top Ten India's Most Desirable Women Alive. A favorite amongst youngsters through the portrayal of her movies she is also known as the girl next door.

Says Sameer Sathpathy, Category Head, Marico Limited, "For today’s youth style is of paramount importance, however nourishment cannot be ignored. Hence Hair & Care is a great fit. And Ayesha is a true representation of the brand's values – stylish, yet with substance.” He adds that Hair & Care has been continuously innovating itself and successfully differentiated itself vis-à-vis other players in the market.


Hair & Care now comes with a brand new packaging with Ayesha’s picture on it. The packaging displays Ayesha’s flowing locks and her alluring smile. It is in perfectly in sync with the brand’s messaging which is “Style & Nourishment”. It is up to 50% non sticky than any other hair oil & is enriched with “Herbal Proteins”, which nourishes hair with their natural goodness. Herbal Proteins are extracted from Neem & Tulsi, a process patented by Marico.